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Creative Strategist

Remote · Pakistan Full-time

Job Description:

  • Own the creative strategy for multiple ecommerce apparel brands managed internally.
  • Evaluate account performance to identify which creative angles, formats, and narratives are driving results.
  • Proactively research emerging trends, platform updates, cultural moments, and competitor creative approaches.
  • Translate insights into new creative concepts and structured testing ideas.
  • Create clear internal briefs for designers, editors, and copywriters to execute efficiently.
  • Partner closely with media buying and design teams to align creative output with testing roadmaps.
  • Review creative performance data regularly to iterate and improve future strategies.
  • Maintain organized documentation, trackers, and internal libraries for creative insights and learnings.

Requirements:

  • Hands-on experience developing creative strategy for ecommerce brands.
  • Strong working knowledge of paid social platforms, especially Meta, TikTok, and Google.
  • Ability to convert performance metrics into actionable creative direction.
  • Comfort collaborating cross-functionally in a fast-paced environment.
  • Ability to work independently without direct client communication.
  • Background in paid social creative strategy, preferably within apparel or fashion ecommerce.
  • Strong cultural awareness with a sharp eye for trends, visual storytelling, and messaging.
  • Highly organized, proactive, and detail-oriented.
  • Strategic mindset with a performance-first approach to creative.

Benefits:

  • 100% remote role.
  • Flexible schedule with autonomy over execution.
  • Opportunity to influence creative strategy across multiple growing ecommerce brands.
  • Collaborative team environment with in-house creative and media experts.

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