Job Description

Responsible for fulfilling content requirements and creating all content strategy deliverables, including content approach documents, writing, editing, proofreading, content audits and developing nomenclature, tone and voice guidelines. Play a role in defining content standards, content quality and processes that align with best practices. Beyond writing and editing responsibilities, the Content Strategist will play a critical role in defining content categories, taxonomy and work flows with the enterprise content management system.

• Provides editorial content and strategic recommendations for projects while ensuring consistency with content standards and best practices.
• Develops innovative solutions for content presentation, including working with content management requirements such as workflow and categorization.
• May perform content audits, gap analysis, metadata frameworks, content style guides, and content migration plans.
• Performs the end-to-end content creation and delivery process, from collecting input from multiple sources to delivery of content for Web-ready approval by business stakeholders.
• Writes and edits content including development of naming conventions, instructional copy and other interface textual elements.
• Ensures proactive content governance and maintenance processes, to ensure consistency, timeliness, accuracy and relevance. Functions as an avid editor of all BCBSNC Web content.
• Assists with establishing style guide and editorial procedures for all written elements of the public Web site and ensures all content elements are followed.
• Serve as a “systems integrator” for effective content strategies by actively engaging WO team members, marketing, corporate communications, business owners and subject matter experts.
• Constantly reviews Web site content and provides editorial updates and comments as necessary to remain aligned with evolving Web and enterprise standards.
• Performs competitive site reviews that benchmark content breadth, organization and presentation.

Hiring Requirements

• Bachelor's degree or advanced degree (where required)
• 5+ years of experience in related field.
• In lieu of degree, 7+ years of experience in related field.

Salary Range At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs. *Based on annual corporate goal achievement and individual performance. $81,068.00 - $129,708.00 Skills Content Creation, Content Development, Content Editing, Content Management, Content Management Strategies, Content Marketing, Content Optimization, Content Production, Content Publishing, Content Strategy, Social Media, Web Content, Website Content Analysis_____________________________________________________________________ JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: [email protected].