Note: The job is a remote job and is open to candidates in USA. BSN Sports, a Varsity Brands company, is the recognized leader in team athletic gear, dedicated to supporting coaches and administrators. They are seeking a Senior Sales Planning and Analytics Manager to lead analytical work that underpins sales planning, focusing on customer segmentation, territory design, and quota development.

Responsibilities

• Own segmentation strategy and refresh cycles across customers, territories, and go-to-market views
• Develop and maintain account TAM and sport TAM methodologies
• Translate market, customer, and sales data into planning recommendation
• Identify coverage gaps, whitespace, and growth opportunities
• Lead territory analysis and design recommendations
• Build quota and target methodologies that balance growth ambition, fairness, and field credibility
• Support annual and in-year planning cycles with scenario modeling and recommendations
• Partner with Sales Leadership and Finance on assumptions, tradeoffs, and final outputs
• Structure ambiguous business problems into clear hypotheses, analysis, and recommendations
• Build models that inform hiring, coverage, account assignment, resource allocation, and performance improvement
• Deliver executive-ready insights with clear logic, risks, and proposed action
• Recommend process improvements where planning work is inconsistent, manual, or difficult to scale
• Establish repeatable planning processes, data definitions, and business rules
• Improve rigor, transparency, and consistency across planning decisions
• Partner with systems, analytics, and operations teams to improve data quality and workflow support
• Serve as a trusted thought partner to leadership, not just a request taker

Skills

• Strong business judgment and ability to adjust analysis to real business conditions without step-by-step direction
• Ability to work through ambiguity and create logical structure, frameworks, and solutions independently
• Advanced analytical and problem-solving skills
• Strong executive communication skills with the ability to make complex topics simple
• Ability to influence leaders through facts, logic, and clear recommendations
• Strong process orientation with the ability to improve how work gets done, not just analyze outcomes
• Bachelor's degree in business, finance, economics, analytics, mathematics, or a related field
• 7+ years of experience in sales strategy, sales operations, commercial analytics, revenue operations, business planning, or a related field
• Deep experience with segmentation, territory design, quota or target setting, coverage planning, or related planning disciplines
• Advanced skills in Excel and SQL
• Experience building models, scenarios, and executive-ready analysis
• Experience in B2B sales, distribution, or commercial planning environments preferred
• Experience with Tableau, Power BI, Python, Snowflake, or similar tools preferred
• Experience supporting senior sales leadership in annual planning and performance management preferred
• Experience balancing analytical rigor with field practicality and change adoption preferred

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Company Overview