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[Remote] Sr Data Analyst, Marketing

Remote · Kenya Full-time

Note: The job is a remote job and is open to candidates in USA. Terminix, part of the Rentokil family of companies, is a global leader in Pest Control and other services. They are seeking a Senior Data Analyst in Marketing to analyze marketing performance data, support data-driven strategies, and collaborate with teams to enhance marketing efforts.

Responsibilities

  • Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs
  • Support development and implementation of data-driven marketing strategies to achieve business objectives
  • Support A/B tests and other experiments to optimize marketing campaigns and website performance
  • Develop Learning plans that allow for systemic improvement in website performance
  • Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders
  • Develop comprehensive reports on marketing performance and ROI
  • Ability to tell a story through the analysis of data
  • Collaborate with marketing teams to align on data requirements and insights
  • Partner with technology and product teams to ensure data accuracy and accessibility
  • Communicate complex data insights to both technical and non-technical audiences
  • Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns

Skills

  • 5+ years of analytics experience
  • 2+ years of digital analytics
  • Proficiency in data analysis tools (e.g., SQL, Python, R)
  • Experience with data visualization tools (e.g., Power BI, Tableau)
  • Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)
  • Experience with web analytics tools (e.g., Google Analytics)
  • Strong problem-solving and critical thinking skills
  • Excellent communication and presentation skills
  • Ability to work independently and collaboratively
  • Bachelor's degree in Marketing Analytics, Data Analysis or a quantitative discipline, or similar experience
  • Background in data science helpful but not required
  • Certification in SQL/Python and/or R a plus
  • Experience with statistical modeling techniques
  • Knowledge of data warehousing and ETL processes
  • Experience with machine learning and AI

Benefits

  • Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
  • Multiple avenues to grow your career
  • Training and development programs available
  • Tuition Reimbursement benefits (for FT Colleagues)
  • Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
  • Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
  • 401(k) retirement plan with company-matching contributions
  • Vacation days & sick days
  • Company-paid holidays & floating holidays
  • A company mindset that prioritizes health, safety, and flexibility

Company Overview

  • Terminix specializes in providing residential and commercial pest control. It was founded in 1927, and is headquartered in Memphis, Tennessee, USA, with a workforce of 10001+ employees. Its website is http://www.terminix.com/.
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