Note: The job is a remote job and is open to candidates in USA. Pavago is seeking a Performance Marketing Manager to lead paid acquisition strategies and optimize campaign performance across various digital channels. The role involves managing campaigns, analyzing metrics, and collaborating with cross-functional teams to drive revenue growth and improve lead generation.

Responsibilities

• Lead generation
• Paid media performance
• Funnel optimization
• Budget efficiency
• Revenue growth
• Build and manage paid campaigns across: Google Ads, Meta Ads, LinkedIn Ads, X (Twitter), Reddit Ads, TikTok Ads
• Design full-funnel B2B lead generation strategies
• Launch campaigns from scratch, including: Campaign structure, Audience targeting, Conversion tracking, Creative direction, Optimization workflows
• Write and test high-converting ad copy
• Align messaging across: Paid media, Organic marketing, Content funnels, Landing pages
• Monitor campaigns daily and make proactive optimizations
• Improve: CTR, CPC, CPL, CPA, ROAS, Conversion rates
• Run structured A/B tests across: Creatives, Headlines, Audiences, Bidding strategies, Landing pages
• Identify scalable acquisition opportunities while maintaining profitability
• Stay ahead of: Algorithm changes, Attribution updates, Privacy shifts, Platform best practices
• Track campaign performance using: Google Analytics 4 (GA4), Google Tag Manager (GTM), Platform dashboards
• Audit and troubleshoot: Pixel setups, Event tracking, Attribution flows, UTM structures
• Build performance reports focused on: Insights, Trends, Recommendations, Revenue impact
• Translate campaign data into actionable growth decisions
• Analyze funnel drop-offs and conversion bottlenecks
• Improve landing page performance and user flow efficiency
• Support retargeting and audience segmentation strategies
• Optimize campaigns for both lead quality and cost efficiency
• Work closely with: Marketing, Sales, Content teams, Designers
• Provide creative and messaging feedback based on performance data
• Contribute to broader: Growth marketing, Lifecycle marketing, Revenue generation initiatives

Skills

• 3+ years of hands-on paid media management experience
• Proven success managing campaigns across Google Ads
• Proven success managing campaigns across Meta Ads
• Proven success managing campaigns across LinkedIn Ads
• Strong B2B lead generation background with measurable results
• Deep understanding of PPC strategy
• Deep understanding of Audience segmentation
• Deep understanding of Retargeting
• Deep understanding of Funnel optimization
• Deep understanding of Attribution models
• Advanced experience with Google Analytics 4 (GA4)
• Advanced experience with Google Tag Manager (GTM)
• Advanced experience with Conversion tracking setups
• Ability to independently build campaigns
• Ability to independently launch tracking
• Ability to independently optimize performance
• Ability to independently report on results
• Strong ad copywriting and testing skills
• Experience with HubSpot
• Experience with Salesforce
• Experience with Marketo
• Experience managing multiple client accounts
• Experience managing large advertising budgets
• Experience managing complex campaign portfolios
• Google Ads or Meta certifications
• Familiarity with Canva
• Familiarity with Adobe Creative Suite
• Familiarity with Funnel optimization tools

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