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[Remote] Growth Marketer (B2C)

Remote · Sweden Full-time

Note: The job is a remote job and is open to candidates in USA. Pogo is a company focused on consumer mobile applications, and they are seeking a Growth Marketer to join their paid acquisition team. The role involves managing consumer paid acquisition across various digital channels and contributing to the overall growth strategy of the app.

Responsibilities

  • Run consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels
  • Handle the technical side of mobile app marketing - MMPs (AppsFlyer, Adjust, Branch), attribution, SKAdNetwork
  • Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
  • Apply analytical rigor to every spend decision - CAC, ROAS, LTV, payback, attribution
  • Partner with marketing, creative, and product on ad creative, landing pages, and full-funnel optimization
  • Test, iterate, and scale what works

Skills

  • 3–6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar
  • Strong technical chops on mobile app marketing including MMPs, attribution, SKAdNetwork
  • Experience running multiple paid channels
  • Strong point of view on what works where and how budget should move
  • Ability to back every spend decision with data including CAC, ROAS, LTV, payback, attribution
  • Experience working at a fast-growing organization with real ownership
  • Active use of AI tools in workflows
  • Mobile gaming background
  • Out-of-home or direct mail experience

Benefits

  • Remote
  • Unlimited PTO
  • Minimum 20 days vacation policy

Company Overview

  • Pogo enables people to earn money by unlocking the power of their data. It was founded in 2020, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is http://www.joinpogo.com.
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