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[Remote] Growth Content Manager

Remote · Vietnam Full-time

Note: The job is a remote job and is open to candidates in USA. Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. The Growth Content Manager will build and scale Cresta’s organic growth engine across SEO, AEO, and AI-scaled content initiatives, focusing on driving organic discovery and engagement.

Responsibilities

  • Own the vision, strategy, and management of Cresta’s organic growth engine across SEO and AEO
  • Scale and optimize our AI-scaled content initiatives focused on experimentation and high-leverage opportunities
  • Develop scalable, derivative content frameworks that can be reused across channels and campaigns
  • Own and drive progress against a number of high-priority website content initiatives
  • Translate complex AI capabilities into clear, differentiated messaging that resonates with enterprise buyers
  • Optimize content for both traditional search engines and AI answer engines
  • Partner with Marketing Ops to establish KPI frameworks, dashboards, and reporting for organic performance
  • Deliver regular reporting and insights on content performance and growth opportunities
  • Improve and scale the use of AI tools in content workflows, including building templates and internal systems
  • Experiment with new content formats, including interactive experiences and rapid prototyping
  • Collaborate cross-functionally with product marketing, demand generation, and sales

Skills

  • 4-6 years of experience in content marketing, SEO, or growth content roles within a SaaS or B2B technology company
  • Proven success building and scaling content programs that drive measurable organic traffic or pipeline impact
  • Strong understanding of SEO fundamentals and content strategy
  • Excellent writing and messaging skills, with the ability to simplify complex technical concepts
  • Highly data-driven, with experience in performance analysis and reporting
  • Strong cross-functional collaboration skills
  • Ability to operate in ambiguous environments and build from early-stage foundations
  • Coachable, resilient, and highly motivated to drive outcomes
  • Experience in contact center technology or customer experience software
  • Experience in hypergrowth startups or scale-up environments
  • Background experience in product marketing or solutions marketing

Benefits

  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Flexible PTO to take the time you need, when you need it
  • Paid parental leave for all new parents welcoming a new child
  • Retirement savings plan to help you plan for the future
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • In-office meal program and commuter benefits provided for onsite employees

Company Overview

  • Cresta uses artificial intelligence to assist sales and service agents in the quality of customer service. It was founded in 2017, and is headquartered in Sunnyvale, California, USA, with a workforce of 201-500 employees. Its website is https://www.cresta.com.
  • Company H1B Sponsorship

  • Cresta has a track record of offering H1B sponsorships, with 3 in 2026, 9 in 2025, 6 in 2024, 2 in 2023, 10 in 2022, 4 in 2021, 3 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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