Note: The job is a remote job and is open to candidates in USA. Glamnetic is North America’s #1 Premium Press-On Nail Brand, known for innovative and salon-quality nail products. They are seeking a strategic and data-driven Digital Experience Manager to lead digital customer experience initiatives and optimize conversion strategies across web platforms.

Responsibilities

• Design, test, and optimize end-to-end customer journeys across all digital touchpoints to maximize engagement & CVR
• Lead the development and execution of a robust CRO program, including hypothesis generation, A/B and multivariate testing, personalization strategies, and data-driven iteration
• Establish measurement frameworks & KPIs to evaluate digital experience performance and identify areas for improvement
• Partner with UX, analytics, & development teams to implement experience enhancements that balance user needs with business objectives
• Oversee the merchandising team to ensure product presentation, categorization, and navigation align with both customer needs and SEO best practices
• Develop data-informed merchandising strategies that drive discoverability, engagement, CVR, and AOV
• Work with development teams to optimize product page templates, category structures, and filtering/faceting to enhance both user experience and search engine crawlability
• Own and execute comprehensive SEO and AEO strategies to maximize organic search visibility, traffic, and revenue
• Conduct technical SEO audits and partner with web development teams to implement site architecture improvements, page speed optimization, structured data markup, and crawlability enhancements
• Develop and implement content strategies that align with search intent and capitalize on emerging AEO opportunities (featured snippets, AI overviews, voice search)
• Lead keyword research and competitive analysis to identify high-value opportunities, inform content & influence merchandising priorities
• Monitor algorithm updates and adapt strategies proactively to maintain and improve organic performance
• Collaborate with eCommerce & creative teams to ensure SEO best practices are integrated into all digital initiatives
• Track, analyze, and report on organic search & AI search performance, identifying trends and optimization opportunities
• Build internal SEO and AEO capabilities by educating cross-functional teams on industry principles and requirements
• Partner closely with development, merchandising and creative teams to translate strategy into creative briefs and technical requirements, ensuring proper collaboration, implementation and QA
• Collaborate with analytics teams to establish tracking, reporting, and insight generation
• Communicate strategy, performance, and recommendations to senior leadership

Skills

• 5+ years of experience in digital experience, e-commerce, SEO, or digital product management roles with demonstrated impact on organic growth and conversion
• Proven SEO/AEO expertise including technical SEO, on-page optimization, content strategy, link building, and understanding of search engine algorithms
• Strong CRO background with experience managing testing programs and driving measurable improvements in conversion rates and revenue
• Technical fluency with ability to work effectively with both developers and non-technical stakeholders, understand site architecture, and translate business requirements into technical specifications
• Team leadership experience with ability to coach, develop, and inspire direct reports
• Analytical mindset with proficiency in Google Analytics (GA4), Google Search Console, SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.), and CRO platforms
• Data-driven decision maker who can translate complex data into clear insights and actionable strategies; interest/ability in utilizing AI to transform & streamline reporting processes
• Excellent communicator capable of influencing cross-functional stakeholders and presenting to senior leadership
• Project management skills with ability to manage multiple priorities, timelines, and stakeholders simultaneously
• Background with Shopify Plus or similar e-commerce platforms
• Experience in DTC, retail, or consumer-facing e-commerce brands (beauty, fashion, CPG, retail preferred)
• Understanding of programmatic SEO and large-scale content generation strategies
• Knowledge of international SEO and multi-market optimization
• Experience with project management tools like ClickUp, Asana, Monday.com
• Strong Plus: experience with schema markup, Core Web Vitals optimization

Company Overview