fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products. As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on. fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products. As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on. About this role You’ll own and scale our performance engine end-to-end. From high-velocity model launches to paid acquisition across search and social, you’ll drive qualified traffic, conversions, and revenue. What you’ll do Build and scale a high-performing acquisition engine across search and paid social Own Google Search: launch agile campaigns for frequent model releases and build always-on campaigns that convert high-intent traffic into revenue Own paid social (Meta, TikTok, YouTube, Reddit): collaborate with creative and content teams to produce quickly, test aggressively, and scale what works Partner with marketing and product teams to align on priorities, launches, and messaging Drive experimentation across channels, landing pages, and funnel conversion Analyze performance deeply: identify bottlenecks, surface insights, and recommend product and marketing improvements Build scalable reporting and attribution to tie spend to revenue The majority of the team is based in San Francisco; this role requires 3-4 hours of daily overlap with PST for alignment and fast execution. You’ll thrive in this role if you Have 3-6 years of experience in performance marketing at high-growth startups Have strong hands-on experience with Google Ads and paid social platforms (Meta, TikTok, YouTube, Reddit) Have experience in B2B and/or prosumer markets (developer tools, SaaS, or similar) Are highly data-driven and detail-oriented. You care about the numbers and what drives them Move fast, test constantly, and are comfortable operating in ambiguity Go beyond campaign execution. Proactively suggest product and growth improvements Bonus: You have an existing network for producing high-quality ad creatives quickly Experience marketing technical or developer-focused products What we offer at fal High-impact role with direct ownership of growth Fast-paced environment with constant learning Competitive compensation and equity Regular team offsites and in-person collaboration opportunities